Katie Downs is a family-owned waterfront tavern on Ruston Way in Tacoma, WA. One of the first restaurants on the waterfront, it’s been a local landmark for over 40 years — known for award-winning deep-dish pizza, fresh Pacific Northwest seafood, and sweeping views of Commencement Bay. They needed a social media partner who could bring that same warmth and personality online; enter Odd Dog.
Client
Services Provided
Organic Social Media Management
Email Marketing
Photography & Videography
Email Marketing
Photography & Videography
Results in Summary
+4.4K% followers
1,100+ monthly content interactions
6+ years of partnership
1,100+ monthly content interactions
6+ years of partnership
The Goals & Challenges
Katie Downs wanted to stay top of mind with a loyal customer base and consistently showcase what makes them a Tacoma staple. The restaurant identified social media as a critical channel for maintaining relevance and connection with its community.
Building a consistent organic presence for a restaurant comes with challenges. With a limited content asset library, creating fresh, engaging content month after month requires creativity and strategy, rather than simply relying on new photography.
Operating in a competitive Tacoma waterfront dining market also means that generic restaurant content won’t cut it. Every post needs to lean into what makes Katie Downs uniquely Katie Downs. And like many Pacific Northwest businesses, the seasonal nature of waterfront dining creates natural ebbs and flows that require a content strategy flexible enough to stay engaging year-round.
Our Organic Social Media Solutions
Content Pillars & Creative Strategy
Without a large or constantly refreshed asset library, having a structured content strategy is everything. By developing content pillars around Katie Downs’ unique personality, including the views, the food, and the Tacoma community, we’re able to maintain a consistent and engaging posting schedule that doesn’t solely rely on capturing new content every month.
Leaning into What Makes Katie Downs Unique
In a crowded waterfront market, standing is crucial. Our strategy focuses on authentically showcasing the Katie Downs experience, the kind of place that keeps people coming back year after year, and letting personality shine through every post.
Seasonal & Evergreen Balance
A waterfront restaurant in the Pacific Northwest is deeply shaped by the seasons. Our content strategy balances timely, seasonal moments with evergreen content that performs year-round, ensuring Katie Downs stays relevant and engaging even during the quieter winter months.
The Results
By implementing this strategy, Katie Downs has maintained an active, consistent, and engaging social media presence across Facebook and Instagram for over six years, rooted in authenticity that continues to reflect what makes Katie Downs a Tacoma institution.
+4.4K%
Increased Followers
1,100+
Monthly Content Interactions
6+
Year Partnership
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