Local SEO for a Seattle construction and remodel company with 50+ years of history

Gaspar’s Construction has been a trusted name in Seattle construction, remodeling, and repair for over 50 years. When they came to Odd Dog, they had the reputation; they just needed the local search presence to match it online.

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Client

Gaspar's Construction
https://www.gaspars.com/
Seattle, Washington

Services Provided

Local SEO
Website Hosting
Google Analytics 4 Configuration

Results

+22% organic sessions
+27% new organic users

The Goals & Challenges

Gaspar’s came to us with a simple goal: get found by the locals who needed them most. Competing in the construction and remodel space means going up against a mix of large contractors and heavily advertised handyman services. Their online presence wasn’t reflecting the depth of their experience, and they needed a Local SEO strategy that could close that gap and drive consistent organic leads.

Our Solutions

Keyword Research

We identified the specific search terms Seattle homeowners use when looking for construction, remodel, and repair services. Our keyword strategy was built around the service categories and neighborhoods that drive the highest quality leads for Gaspar’s.

On-Page SEO

We optimized Gaspar’s website to make sure search engines could properly understand and index their services. From title tags and meta descriptions to page structure and content, every on-page element was aligned with the keywords and local signals that matter most.

Analytics & Tracking Setup

Gaspar’s needed a clean foundation before any meaningful optimization could continue. We built out their GA4 property, configured Google Tag Manager, and set up the tags needed to accurately track user behavior and conversions. With proper tracking in place, every decision we made was backed by reliable data.