Generate leads for your SLC business
Salt Lake City Google Ads Agency
What is Google Ads?
Google Ads, formerly Google AdWords, is a pay-per-click advertising platform where advertisers pay only when users click their ads. Google Ads allows advertisers to appear at the top of Google search results as a “Sponsored” result. Google Ads, along with Bing Ads, is also known as “paid search” or “search engine marketing (SEM).”
Paid search is one of the most effective ways to scale your lead flow and see an ROI. It comes with real, measurable benefits, including:
Google Ads campaigns work around your budget, not the other way around. With Google Ads, you can choose what type of search queries you want to show up for, and Google will give you an estimate on how much you should expect to pay per click. Being strategic about what you choose to spend your marketing dollars on is a benefit of Google advertising.
Unlike SEO, Google Ads doesn’t need months to gain traction. Your business gets pushed to the top of search results fast, driving more visibility, more clicks, and more conversions right away.
Whether you're newer to the market or going up against well-established competitors in Salt Lake City, paid search puts you at the top of the page, right where customers are looking.
Organic rankings get harder to maintain every time search engines update their algorithms. Search ads work around those algorithmic shifts, giving your business consistent, reliable exposure.
Use customer lists to build warm, retargeted audiences, or expand your reach throughout Utah by targeting specific keywords.
Paid search platforms are built for experimentation, so you can run tests, learn what works, and make smarter, data-driven decisions every step of the way.
Our approach as a Salt Lake City Google Ads agency
Research and Discovery
Every business across Utah is unique; that’s why we start every project by getting to know your business and what success looks like to you. Through discussions with you and our own research, we’ll seek to determine who your ideal customer is, your KPIs, and your roadblocks.
Campaign Build
From there, we can create a solid Google Ads strategy. We’ll recommend the best options for your business based on our research and expertise. We’ll keep you informed, ensuring all ads are aligned with your brand’s tone of voice, address the ad’s objective, and are shown to the right people at the right time.
Test, Optimize, Repeat
We’re not chemistry experts, but we take a scientific approach to our Google Ads services. We strive always to have at least one Google Ads A/B test running, determining what works best for your business and informing our next optimizations, whether it’s the ad copy, keyword match type, or bid strategy. The competitive landscape of Google Ads can change over time depending on who is advertising in the Greater Salt Lake City area. This is why we continually test and are open to adjusting the strategy as the project progresses.
Have a project in mind?
Unleash the power of paid search.
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A team of Google Ads experts
Odd Dog is a Google Ads Partner and takes great pride in working with all types of industries. Work with Odd Dog to achieve your business goals! Schedule a meeting to determine if Odd Dog is the right fit for your Utah business.
The different types of Google Ads
Did you know there are six types of Google Ads, each for a different purpose? Ask us which one would work best for your business.
Search Ads put you at the top of Google Search results. Bid on keyword searches that are relevant to your business and what you offer.
Incorporate graphic ads into your marketing strategy and find customers as they browse other websites. Target users based on interests, recent shopping habits, or re-market to website visitors.
Advertise your services with engaging YouTube Ads shown to viewers in your target areas.
Place your online products at the top of Google search results for an almost immediate shopping experience.
Be listed at the top of search results as a reliable service provider in your local area. Local Services Ads apply to certain providers, including, but not limited to, dentists, real estate agents, electricians, and lawyers.
These goal-based campaigns let you access all of the capabilities of Google Ads through a single campaign. Have a business with multiple storefronts? This campaign could help drive store visits.
Salt Lake City (and Beyond) Google Ads Services
We’re not just a Salt Lake City Google Ads agency. We provide customized digital marketing solutions to help Salt Lake City businesses of various sizes reach their marketing goals.
We strive to find the most efficient way to collaborate with our clients, ensuring your voice and direction are heard. Want us to steer the boat? We’ll take the lead on the strategy, execution, and everything in between while keeping you informed.
If it’s not transparent, then it’s not right. Our team works with you to provide clear reporting, analytics, and account access. We create easy-to-use reporting dashboards you can check at any time, and we schedule regular meetings to share the insights that matter most to your business.
Expect full transparency on where your budget is going and how effectively your campaigns are performing. Advertising is an investment, and we treat your money as if it were ours.